I know I get excited allot, I'm a passionate person and us outgoing peeps tend to wear our hearts on our sleeves. I often get excited but rarely MAD. Someone has made me MAD and that persons name is Nicholas Hooper. Okay I'm not really angry at Nicholas the emotion I am expressing is one of "About Bloody Time" and here's why. I had coffee with Nicholas in Brisbane last week and whilst chatting he opens up a beautiful watch case and before me springs an array of some of the coolest and innovative timepieces I have ever had a chance to play with. My thoughts, "THANK GOD, SOMEONE IS DOING SOMETHING NEW!" I am getting cranky over the same thing being done again and again as I am sure you are; yes trends are trends but there is always ro0m for diversity within the trend. The team at MAD ASSOCIATES are breaking the mould of distributorship and whilst being aware of the current direction and climate of the watch business are standing apart by bringing a range of brands to the consumer that deliver a cool contrast.
So who are MAD ASSOCIATES? Founded by a uber experienced watch crew with enough business acumen amongst them to run a small country the MAD ASSOICIATES Australian office is headed up by Mr MAD, Nicholas Hooper. What Nicholas and MAD stirive to bring to the Australian market is a portfolio that offers variety. Including the super cool SEVENFRIDAY, the brands under the MAD banner include BREMONT, ARONLD & SON, BOMBERG, SWISSKUBIK, ALEX BENLO and one of my favourite innovative brands QLOCKTWO.
Ever on the outlook for timepieces that offer the consumer diversity within their collections the MAD team are particularly selective when adding new distinctive ranges to their repertoire. Whist talking with Nicholas about his watches the desire to provide niche products in the market was clear. This is a team that want to do great things for the watch business in Australia and will never back away from forward and creative thinking when it comes to timepieces. If you are a watch connoisseur you must visit a retailer who stocks one of MAD'S brands immediately. They will be releasing newness soon that was discovered in Basel this year and from what I have seen there will be a waiting list, so you better stay in the loop. For me I must add a QLOCKTWO to my collection now, I mean like right now. I have been dreaming about a QLOCKTWO watch for a whole week since I got to try on the one above, I did not want to give it back!
The Watch Queen who went Mel Gibson for a brief moment has been tamed by innovation and once again I have found my zen place in the world of horology. Find yours and more information about the amazing brands of MAD at http://www.madassociates.asia/ or visit their on line concept store http://madconceptstore.com/