With the third season of the DTM (Deutsche Tourenwagen Masters) racing starting for the Ice-Watch BMW DTM Team, I wonder who is the bigger champion. Colaboration is always hard but it seems that ICE has made a winning partnership with BMW motorsport. DTM racing often described as "Nascar with a German Acent" is a tough and gritty competition and this collection of ICE watches reflects these attributes. When I think of the brand ICE I usually think funky and fresh so it's nice to see them break out of the mould with their BMW Motorsport Steel Collection.
Common values run through a comprehensive range of 16 models, efficient and attractive 'three-hand' racers. Design and elegance are in pole position! Each model features a rugged contoured case in 316 L steel, a knurled steel bezel that resembles a wheel rim and a dial laid out like a dashboard. Around the famous blue and white logo, well-considered details smack of sophistication: depth effects, robust indexes, stylish hands. All the two-tone straps have a comfortable leather interior. Like beautiful BMW cars ... Good luck to the ICE team we think this collection is a winner.