The Sydney International Watch and Jewellery Fair has come and gone for another year and the name of everyone's lips Daniel Wellington. Distributed in Australia by West End Collections the Daniel Wellington range has been picked up by both Myer and David Jones as well as leading independents showing the strength of this brand.
Daniel Wellington a Swedish Brand was founded in 2011. They are best known for their classic and minimalistic look with preppy influences think Rolex meets Tommy Hilfiger. I love that the playful NATO straps and elegant leather straps are all interchangeable and applicable with the cases of various sizes. This gives the wearer more options and we love options! With over a million Instagram followers you know these guys are onto something. Following their Instagram is like attending a chilled out fashion school while on holidays with the cool kids who don't actually take themselves that seriously. It's refreshing. For me it's nice to see a new and original brand classing up the fashion watch world.