Have you ever watched a girl squad skip the line at the club. With a radiant grin and air kiss the bouncer lifts the rope and in they stroll while the rest of us wait laboriously in queue wondering what Nirvana lies beyond the velvet rope. The experience of exclusivity, that VIP feeling, how do you create it in a watch brand? How do you make the consumer feel luminary? You make a day just for them The 5th,
The 5th Watches who draw their name from New York's luxurious 5th Avenue offers the modern minimalist must have look that has been big for the last couple of years but with an unshared individual feeling. Unisex limited runs of about 500 watches per style are up for grab each month. Released on the fifth of each month (obviously) and sold for five days only (makes sense) you have to get in quick if you find something you really love. Their two designs The Melbourne Minimal and New York Classic, available in array of colours offer simplistic styling for the fashion conscious consumer.
The make up of the watches is pretty stock standard in watch land with a stainless steel case, mineral crystal glass, Japanese movement, 50m water resitancy and an Italian leather band. Prices start at $139 for the Melbourne and $199 for the New York Classic, which comes with two bands. I think there is value to be found here. The only risk you take with an online only store is you can't try before you buy. You can however return the product within 14 days for a store credit only and wait to see if something else takes your fancy next month. I think it's a risk worth taking.
The best way to keep up to date with launches, collaborations and all things The 5th Watches is to join the Fifth Family. This is where exclusive access, VIP giveaways and special promotions are all to be found. For more information please visit http://www.the5th.co/ or check our their Instagram @thefifthwatches. It's great to see another Aussie brand gaining a wonderful following and creating a point of difference for their product. Make a date with the 5th.
*I was not financially compensated for this post. The opinions are completely my own based on my experience.*