MotoGPTM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey all have one thing in common, TISSOT. Watch companies are increasingly creating partnerships with high profile sports pushing the watch market to all demographics successfully creating demand and acceptance of the world of luxury time. Rolex alone sponsors events in Equestrian, Motor Sport, Tennis, Golf and Yachting. Longines is involved in Alpine Skiing, Gymnastics, Archery, Equestrian and the Commonwealth Games let alone the brands under the LVMH banner which sponsor events too numerous to mention. This month has seen the announcement of TISSOT partnering with a major North American sports league the NBA. This is the largest partnership in the company’s history of more than 160 years.
The NBA is the No. 1 professional sports league on social media, with more than 875 million likes and followers globally across all league, team, and player platforms. The NBA has a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. But it goes further TISSOT will work with the NBA to develop a state-of-the-art integrated timing system. The new precision timekeeping system, inclusive of TISSOT-branded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.
“TISSOT is very proud to join the NBA and to be able to create a bond with the players and the fans,” said François Thiébaud, President of TISSOT. “The emotions and the spirit behind the sport will further translate into our products. Our daily work is to dress time. We create pieces of beauty and accuracy but above all of emotionality and that is what sport, and more particularly the NBA, is about.”
“In basketball every second – or even tenth of a second – can be critical, and this new partnership with TISSOT will bring state-of-the-art timing technology to every NBA arena,” said NBA Commissioner Adam Silver. “We are proud to partner with TISSOT, a world-class brand with a long history of developing innovative and dependable timekeeping systems.”
With the 2015 NBA final being the most watched since Michael Jordan's final championship with the Chicago Bulls the potential of this partnerships to grow TISSOT's presence in the US market is huge. It will definitely be something to watch. FYI go the Cav's! For more information visit www.tissot.ch