"Need taught him wit", "Necessity is the mother of invention", "See a need, fill a need" from old English proverbs to Albert Einstein and even kids movies we see the need for creative ideas to enhance and make change is consistently being explored. RADO, a company ever pushing the boundaries of watchmaking are pioneers in the world of high-tech ceramic. Focused on luxurious practicality they have created a light, scratch resistant and hypoallergenic product that is beautiful and visionary. Continuously innovating, their Plasma High-Tech Ceramic using High-purity zirconium oxide powder is an amazing process to discover.
This striking material is featured in some of their newest ranges including the Hyperchrome Diamond and Hyperchrome Matchpoint. These collections are incredibly comfortable wear and the colour will never fade overtime. Combine this with their reputable Swiss movements and you have a watch that really will stand the test of luxury time. For more information visit http://www.rado.com/en/