"Buying Active Wear in my Active Wear" is a line from a Skit Box parody that rings pretty true. Athleisure, Active Wear, tight as hell Gym Pants or whatever you want to call them are killing skinny Jeans faster than it takes me to try and squeeze into them. With an estimated $83 Billion dollars speculated to be spent by 2020 on the latest lifestyle gear this is a trend the watch industry must embrace. For me in this category it's all about balance and the company handstanding on the balance beam is Alpina.
Alpina and Swiss brand MMT have teamed up to release the Comtesse Horological Smart Watch. The MMT AL-281 module featured inside the watch case allows the user to track different activities such as exercising and sleep, as well as receiving call and email notifications, all this linked through the MMT-365 app on the user’s phone. This is where the balance I appreciate so much comes into play. So often it's either fitness or communication but with the Comtesse you get both. The four new versions in the Comtesse Collection have a 36mm fiberglass casebody are lightweight and highly shock- resistant.
So what does it do? Here is the mega list of features!
Notifications: This feature sends you a notification whenever you receive an email or as calls from your contact numbers.
Activity Tracking: Keep track of daily steps, calories burned, and total distance.
Sleep Monitoring: Wear the watch at night or put it under the pillow to record the sleep pattern. (um hello so smart!) A sleep tracking function provides details on how much time you spent in deep sleep, light sleep, or awake.
Always On-Time & Date: You never have to set a time and date – traveling across time zones, the Horological Smartwatch picks up the time from your smartphone and displays new time automatically.
Sleep Cycle Alarm: Set a smart sleep alarm that will help you to wake up at the best appropriate time in your sleep cycle so that you wake up refreshed.
Get-Active Alerts: Set an alert to remind you to move if you’ve been idle for a set amount of time; you can customize your Get Active Alerts directly through the MMT-365 app.
Dynamic Coaching: Receive suggestions, tips, and information catered specifically to you based on your activity and sleep goals.
Cloud back-up and restore: Recover all of your data, even if you lose your watch or phone. The Horological Smartwatch independently stores your activity and sleep for 30 days without having to synchronize it to your smartphone. A great way to collect and keep your data on-the-go!
Worldtimer 24 time zones: Frequent traveler? Keep track of your hometown’s time by simply entering your city into the app. You’ll always be able to know instantly when is the ideal time to call your loved ones or business partners back home.
The Comtesse is due to hit Aussie shores soon and you can learn more about it by visiting alpinawatches.com/ or contacting Lion Brands on (03) 9572 9820. As I write this piece sitting in my Active Wear (truth) and learning about the innovation watch companies like Alpina are taking to stay relevant to the market, I am so happy that it is the Athleisure trend we are following and not Male Rompers. Just saying!