I love it when a watch brand has heart. So often the fast cars, style icons and sports stars rule the watch world and all the influence that could go to good goes to smug insta shots and epic parties. I have always been impressed with a brand I call FRED. FERDERIQUE CONSTANT have had a philanthropic philosophy for years, not because it was trendy or cool, and not because they wanted the PR (though it helps) but because they actually care. Since 2004, Frederique Constant they have engaged in supporting causes, with $50 donated for each watch sold from the Ladies Collection to various charities. These charities include those related to the heart, children and women. On March the 1st and highlighted at Baselworld Gwyneth Paltrow has become the new global Charity Ambassadress of FRED. She has come on board to promote an amazing educational project "DonorsChoose" who are involved in supporting education for children.
Founded in 2000, DonorsChoose.org makes it easy for anyone to help a classroom in need. Teachers at 70% of all the public schools in America have created project requests, and more than 2 million people have donated $398 million to projects that inspire them. Over 17,000,000 students—most from low-income communities, and many in disaster-stricken areas—have received books, art supplies, field trips, technology, and other resources that they need to learn.
“I am very proud to be Ambassador of the FREDERIQUE CONSTANT Charity campaign. I think FREDERIQUE CONSTANT is a wonderful company and we are well aligned in our passion for Charity and giving back. It’s amazing to be able to work with a company with a strong value system,” said GWYNETH PALTROW.
ALETTA STAS, Board Executive and co-founder of FREDERIQUE CONSTANT said: “We are very happy and honoured to have GWYNETH PALTROW as our new Charity ambassador. Thanks to her and to our brand’s engagement, we will be able to improve the lives of many children. By purchasing one of the latest models of our Ladies collection, our consumers will not only feel the joy of having a beautiful timepiece on their wrist; they will also help people who need it the most.”
Visit www.donorschoose.org/intro to hear Oprah Winfrey and Stephen Colbert tell the DonorsChoose.org story and http://frederiqueconstant.com/collections/ or http://www.avstev.com.au/ in Australia for your closest FREDERIQUE CONSTANT stockist.