How do you capture the essence of a car in a watch? Translating the automotive design of a car (which at its 1961 launch was not only the fastest production car in the world, but according to Enzo Ferrari the most beautiful) into a watch is task that even the bravest of horology artisans may shy away from. It seems however success breeds creativity and trust and with an established partnership Bremont delivers homage to the road going E-Type Jaguar.
Jaguar's director of Design Ian Callum and the creative team at Bremont have homed-in on the distinctive features of the dashboard with the speedometer and tachometer (or rev counter) inspiring the MKI and MKII watches. "Like the Bremont watch we designed to complement the Special GT or 'Lightweight' E-Type continuation cars, the MKI and MKII pieces had to capture the spirit of what is undoubtedly one of the most iconic spots cars of all time in a subtle and intelligent way" says Mr Callum. "The result is a pair of watches which subtly relay some of the codes of the E-Type but which are also easy to recognise as having been created with the car in mind. They simply look absolutely right when you wear them in the driving seat-almost as if they had been designed alongside the car back in the '60's'".
It's the enthusiastic drivers, owners and admirers of the E-Type Jag who have created the demand for this watch. According to Bremont Co-Founder Giles English, the watches have been created to pay homage to the car and to satisfy a remarkable global demand. E-Type Jag alumni including Frank Sinatra, George Harrison, Britt Ekland, Peter Sellers, Sir Jackie Stewart, George Best and even my Grandfather would have loved this watch. The design details including miniaturised steering wheel and perforated 'racing' strap in true '60's style, accompanied by Bremont mechanics and movements mean that if this watch is ever found rotting in a French barn it will still be as classic as the car it tributes.