It's one thing to take your brand and have a crack at the Hong Kong Watch and Clock Fair. It's another to balls-out throw yourself entirely at the mercy of the HongKongers, a people that are tech savvy, fashion engaged and authentically traditional. But that's what David Ericsson and Alexis Holm decided to do. They shared an office located on the ground floor at 15 Square Street in Sheung Wan and each working on their separate brands, David with Void Watches and Alexis on Gram Footwear slowly created a mix of showroom, office and workshop. They created SQUARESTREET.
Alexis brought with him SQUARESTREET, the namesake brand he had created back in his native Stockholm. SQUARESTREET watches mix Swedish minimalism with an contemporary edge and it is this edge that makes these watches just that little bit special. Alexis who believes himself to be a mad scientist of sorts loves experimenting with new materials and processes to create points of difference. "I like to think of our watches as celebrations of design," states Alexis. "They are more like amalgamations of different elements, shapes and materials carefully placed to create that perfect balance.”
What I like about this brand are the acetate cases. The tortoiseshell case with a light brown lizard print band in their distinctive Minuteman design is a stand out for me. Simple but very cool. I am also a fan of the new release, Plano. The Plano is wafer thin with a hairline bezel, 50m water resistant and houses a Swiss 716 Ronda movement. Named after the Spanish word for “Flat”, Plano features an oversized 36mm pane of glass made from hardened mineral, covering almost the entire front of the watch. This lends it both an air of fragility and elegance all at once.
If you are ever lucky to be in Hong Kong a visit to SQUARESTREET should be on your todo list. For the rest of us you can visit both http://www.squarestreet.se/ and http://www.15squarestreet.com/ to purchase and learn all about their amazing products.
MEL'S NOTE: If your not Australian 'Balls-Out' means 'Exuding tremendous effort and trying extremely hard.' We do recommend pants at all times!