With the release of the Apple IWatch it seems we are connecting with fashion on a more digital basis every day. The question is are we over connected? Will authenticity be overcome by automation? Ringly (ringly.com) has released a line of smart rings, micron plated in 18k matte gold with semi precious stones they work once again through an app on your phone. I must say they are quite gorgeously styled and the company’s belief is to let go of your phone (if you can) and let the ring notify you of what’s most important.
Kenneth Cole New York (kennethcole.com) released its KC Connect watch at BaselWorld. “As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it,” states designer Kenneth Cole. “Wearable technology is one of the fastest growing fashion categories today and I am excited to be on the forefront of embracing this platform.”
All of these products keep you connected to your life which now days seems to be entirely connected to our phone. When you choose your accessories in the morning will it be “Which piece of technology will I put on today?” or “Which high tech product goes with these high heels?” Will you need a degree in computer tech and fashion to make it in the industry? Finding the balance between style and wearable tech will be an interesting challenge, and many of these companies are on the right track. With even the highest end brands like Gucci joining forces with Will.I.Am to create smart tech we know that it is here to stay and being connected will soon be very fashionable.