My wonderful Husband flew out to Melbourne this week and even though I spent the beginning of my week in the luxurious tropics of Cairns there was definitely a little pang of jealousy. I am a proud Queenslander (cue Billy Moore moment) but was born in the lush Otways of Victoria so spent my teenage years Greyhounding from the Sunshine Coast through to Melbourne and beyond to spend time with my extended family. My days wandering Melbourne were a treat filled with art, adventure and fashion, it's a wanderlust never forgotten. Sujain Krishanan, a man in love with the urbanity and gallantry of the world's most livable city combined a devotion for watches and design in the place that inspired him the most. After taking a holiday in September 2013 Sujain did the thing we all wish we could do; quit our day job and turn our passion into a full time reality. He created Melbourne Watch Company.
Price accessibility, uniqueness and design are at the core of MWC. Sujain and his team strive to provide their customers with a combination of story and style, its a watch with a purpose. MWC now have eight collections under their belt and have just passed their three year anniversary demonstrating the need for this line of high quality authentic Australian products. Premium materials are prevalent throughout the range including high grade Japanese mechanical movements, 316L steel and sapphire crystal. "We aim to push the boundaries with what we can offer for the price, such as the unique ceramic dials on our Portsea range, or the engraved bezel on our Sorrento collection. While we do offer a few quartz models now, we’re very much steering in the opposite direction from many minimalist fashion brands" says Sujain.
Each collection from MWC is inspired after a landmark or location within Melbourne. You can take a wander through Flinders (the original), Hawthorn, Carlton, Avalon, Parkville, Sorrento, Collins and my favourite Portsea. Always a sucker for a blue dial, I love the swank of the Collins. It is stylish and classy just like the street it's named after. The Portsea (my favourite) oozes a sense of seaside Summer. The dial is classic and articulated and makes me yearn for those trips to the Peninsular.
MWC is decisively working towards bringing more of the manufacturing side of the business locally with a goal to setup a new office/showroom in the city by the end of the year. Staying true to their authentic design core they are actively collaborating with prominent Melbourne businesses including the production of a unique piece with Cox Architecture. Their aim is to capture the spirit of Melbourne in a single time piece which will certainly be exciting to see. Starting at $429 the pieces from MWC are exclusively available from their online store www.melbournewatch.com.au/ until the opening of their new showroom.
I will always remain romantic when it comes to my youthful meanderings through Melbourne but the call of Billy Moore pulls me in the direction of the Sun. At least the Greyhound now gives way to a plane flight so when the call of sneaky laneways, iconic spaces and fabulous watches come I will never be far away.