If you are a reader of my blog then it's highly likely you are either involved in the watch industry or a lover of watches. Let me smack you with some knowledge. Last year the Daily Mail reported that one in seven Britons can only tell the time using a DIGITAL watch! It goes onto say that 32 per cent of these respondents said that they actually owned a non-digital watch, meaning that they wore one but couldn't properly use it , with 67 per cent saying it was just a fashion accessory." (Sam Webb Daily Mail 2014) So what do I take from this apart from a failure in the British education system (thank God they haven't conducted this survey on Oz)? Watches need to be more and do more, constantly evolving in fashion and technology. To stay contemporary with so many other gadgets, phones, tablets etc. to tell the time we need to be ever expanding our ideas in the watch world.
TRIWA is a company that recognised this trend early. In 2007 four best Swedish mates - Ludvig, Tobias, Harlad and Didrik decided that since time is constantly being presented on various gadgets, the purpose of the wristwatch should be be a statement of style, helping the wearer look and feel good. No they didn't have a Swiss watch-making pedigree, what they had was passion, a contemporary idea and a will to transform. They named themselves TRIWA (Transforming the Industry of Watches) .
Their collections presented seasonally like a fashion house rather than a watch company feature a Miyota movement, stainless steel case and mineral crystal glass. They are built like a typical fashion watch. What I do like are the organic leather bands. Partnering with Swedish tannery Tärnsjö, the high quality organic leather is nature friendly, ages beautifully and brings an earthly quality to these pieces. These beautiful bands just seem to push this brand a little bit higher for me. Now available in 20 markets and over 1400 selected stores worldwide you will spot it in your urban clothing boutique rather in a jeweller or department store which speaks to the transformation and mould breaking this company is about. Follow them on social media or find your local retailer at http://triwa.com/en/
Can you imagine looking in James Bond's beside drawer? Next to the Walther PPK you would find the most luxurious watch collection, packed with a few extra spy goodies from the Quartermaster I'm sure. Rolex, Breitling, Seiko and Tag Heuer pieces would all be on hand to wear with the latest Tom Ford ivory dinner jacket. The watches of Bond are iconic and since Pierce Brosnan graced our screens in 1995's Goldeneye, the OMEGA Seamaster has been 007's watch of choice.
The seventh James Bond Daniel Craig recently visited the OMEGA factory in Villeret, Switzerland. There the avid watch collector spoke about his fascination with the engineering and expertise on show at OMEGA. "I think what was so impressive was the fact that these watches are made from the ground up. You start with nothing, and then there's suddenly a working watch. That's the beauty of it. To see the engineering that goes into it and the legacy that goes into it, that's what fascinated me." said Mr Craig.
The OMEGA Seamaster 300 "SPECTRE" limited edition features a bi-directional, rotating diving bezel, made from black, polished ceramic, combined with a LiquidMetal (R) 12 hour scale, so that time can be kept with any country in the world. Ever on trend the watch features a 5-stripe black and grey NATO strap (did you know Sean Connery rocked a NATO strap on his Rolex Submariner in Goldfinger?) "lollipop" central second hands and a 007 engraved gun logo on the bracelet strap. Driven by the highly innovative OMEGA master Co-Axial calibre 8400, this watch is as sexy as a Aston Martin DB10!
For the first time 7, 007 (love it) pieces will be available in selected Australian boutiques. Until now only commemorative editions have been used to celebrate OMEGA's link with the franchise, now fans and watch collectors alike will be able to own this very cool and trendy Bond watch. Martini anyone?
To find your nearest OMEGA retailer visit http://www.omegawatches.com/ SPECTRE hits Australian screens on the 12th of November, check out OMEGAS 'Revealing the 007 watch' add bellow.
"Need taught him wit", "Necessity is the mother of invention", "See a need, fill a need" from old English proverbs to Albert Einstein and even kids movies we see the need for creative ideas to enhance and make change is consistently being explored. RADO, a company ever pushing the boundaries of watchmaking are pioneers in the world of high-tech ceramic. Focused on luxurious practicality they have created a light, scratch resistant and hypoallergenic product that is beautiful and visionary. Continuously innovating, their Plasma High-Tech Ceramic using High-purity zirconium oxide powder is an amazing process to discover.
This striking material is featured in some of their newest ranges including the Hyperchrome Diamond and Hyperchrome Matchpoint. These collections are incredibly comfortable wear and the colour will never fade overtime. Combine this with their reputable Swiss movements and you have a watch that really will stand the test of luxury time. For more information visit http://www.rado.com/en/