How do you capture the essence of a car in a watch? Translating the automotive design of a car (which at its 1961 launch was not only the fastest production car in the world, but according to Enzo Ferrari the most beautiful) into a watch is task that even the bravest of horology artisans may shy away from. It seems however success breeds creativity and trust and with an established partnership Bremont delivers homage to the road going E-Type Jaguar.
Jaguar's director of Design Ian Callum and the creative team at Bremont have homed-in on the distinctive features of the dashboard with the speedometer and tachometer (or rev counter) inspiring the MKI and MKII watches. "Like the Bremont watch we designed to complement the Special GT or 'Lightweight' E-Type continuation cars, the MKI and MKII pieces had to capture the spirit of what is undoubtedly one of the most iconic spots cars of all time in a subtle and intelligent way" says Mr Callum. "The result is a pair of watches which subtly relay some of the codes of the E-Type but which are also easy to recognise as having been created with the car in mind. They simply look absolutely right when you wear them in the driving seat-almost as if they had been designed alongside the car back in the '60's'".
It's the enthusiastic drivers, owners and admirers of the E-Type Jag who have created the demand for this watch. According to Bremont Co-Founder Giles English, the watches have been created to pay homage to the car and to satisfy a remarkable global demand. E-Type Jag alumni including Frank Sinatra, George Harrison, Britt Ekland, Peter Sellers, Sir Jackie Stewart, George Best and even my Grandfather would have loved this watch. The design details including miniaturised steering wheel and perforated 'racing' strap in true '60's style, accompanied by Bremont mechanics and movements mean that if this watch is ever found rotting in a French barn it will still be as classic as the car it tributes.
Creating an activity tracker that actually looks good is an achievement the designers at Misfit wearables should be thrilled about. So many activity trackers are ginormous monstrosities that have every feature and function anyone could want but are so ugly no one wants to wear them. The Misfit shine is sleek and trendy with plenty of techy elements to keep us entertained.
So how does it work??? Check out the info bellow and our video review.
Classic style is never out of fashion. Think Grace, Audrey and Lana, ladies whose style still to this day remains current. This simplicity of sophistication is presented in the new collection by Frederique Constant aptly named Lady Delight. This collection of irresistibly feminine, ideal ergonomic timepieces with their soft and smooth rounded lines are perfect for ladies who prefer a smaller and more classical timepiece that is unifies their everyday classic style.
The appeal of the Lady Delight is due to its distinctive and oval shape case of 28mm, but also into the level of sophistication put in all details. Both dial’s options are delicately decorated, one offers Roman numerals and classical guilloché decoration in the center, while the other dial offers hand-applied diamonds and Roman indexes with a refined heart’s guilloché decoration in the centre.
The heart decoration in the Lady Delight gives us an insight into another side of this Swiss manufacturer. Since 2004, Frederique Constant has supported charities predominately related to the heart and children, such as the International Children’s Heart Federation, the World Heart Federation or the Global Gift Foundation. Frederique Constant, thanks to its Delight collection, donates $50 for each watch sold in the world to support these charitable foundations and their projects. For stockist and charity information visit http://frederiqueconstant.com/