The team at Watches2U http://www.watches2u.com/ have put together a great little piece for us watch fanatics on product placement in the movies featuring the hardest working, best placing and most ubiquitous brands in film. As awards season hit's us it's great to have a little insight into the behind the scenes world of watches in movies.
The most prestigious award that Watches2U have created is the ‘Michael Bay Award’ for most products placed in a film. Named after the director who has dedicated his career to financing his many explosions and special effects by cramming as many products into his films possible. This year’s award goes to Entourage, which outdid Bay himself by including over sixty product placements into its running time. If anyone left this movie with a strange urge to go shopping, now you know why.
Watches2U of course had to reward the best product placement of a watch in a movie. Fighting off stiff competition from the Tissot in Mission Impossible and Hamilton from The Martian, the winner was Omega for its scene stealing performance in Spectre. James Bond himself won the 'walking billboard' award. This is to recognise the super-spy’s sterling and unflinching efforts when it comes to product placement.
As the microphone descends quickly into the stage and the orchestra swells I shall keep you no longer here is the list of all the Watches2U winners!