2015 was the year you have saw me barking madly about the rise of the minimalist to cool to care watch and I feel in 2016 will see no less. We will see more players in the market and more growth from those who have a well marketed fashion edge. The one to watch for 2016 will be CLUSE. With a 247K instagram following and over 500k facebook fans their simple laid back approach is going to appeal in the year where white shirts, flat mules and pleats are said to rule. Now available in Australia through Heart & Grace distributors it will be interesting to see how the market reacts to this new player. CLUSE highly appeals to the fashion consumer rather than your traditional watch customer because it is attractive on an accessory level rather than a watch level. What CLUSE offers is the chance to own the latest look and brand without the price tag and they do it well. What you need to remember as a consumer is that you can't get a Mercedes Benz on a Suzuki Swift budget.
It's definitely a lower spec watch being a base metal case with a stainless steel back and no water resistancy but as such comes with a lower price tag with Australian retail stating at only $149. Fashion watches are on the rise and are now becoming a seasonally changing piece. In the manner of disposable fashion chains like H&M some watch companies like CLUSE are starting to lower the specs of pieces and therefore enable the consumer to change their watch as they change their wardrobe. This is highly appealing to those who love to have multiple pieces to go with different styled looks and it seems this Amsterdam based brand is nailing this demographic. The leather bands come in a variety of colours and styles at an affordable $49 and the quality looks reasonable for this price tag.
If you are a one watch person and wear the same piece for years then CLUSE may not appeal to you but if you are a person who loves chasing the latest looks and has a watch to go with every outfit then you are going to love the fashion options CLUSE can bring to your wardrobe. To find your local stockist or shop online and see all the latest styles available in Australia visit http://heartandgrace.com.au/