Melbourne is rapidly becoming the design capital of Australia. Perhaps it's the aroma of coffee drawing you down graffiti lined lane ways or the sounds of independent musicians about to hit the big time, whatever it is Melbourne has sent out a call to the design savvy and they have answered.
Melbourne based Christina Fedders has created a unique online destination for those looking for contemporary pieces of design in various forms, including homewares, toys, gifts and art - all handpicked from a pool of local and international talent. Her online store aptly named designstuff.com.au features the minimalistic watch brand AARK Collective.
AARK Collective is a team of four Melbourne based creatives, connected by family and a love of design. Each meticulous timepiece is inspired by the challenge of balancing function and beauty. "At designstuff we love the minimalist design and unexpected whimsy prevailing across the entire AARK collection. Some of our favourites include the Classic in Grey, the Marble in Carrara with its real marble face and the Classic Tortoise Watch, a best seller around the world" says Christina.
These minimalist pieces are simple, elegant and pretentious free, the only logo to be found is on the band which I think is stylishly cool. They are the perfect accessory for summer so much so that I could not resist snapping a picture of the classic in Navy lounging by my pool. Summer worthy, I think so.
Check them out at http://www.designstuff.com.au/technology/watches.html